
The Price is Right Canada: A New Era Begins
“I’ve been a fan of The Price is Right my entire life, so stepping into this iconic role is an absolute thrill,” said Howie Mandel, expressing his excitement about hosting the Canadian adaptation of the beloved game show.
Set to premiere on March 10, 2026, at 8 p.m. EST on Citytv, The Price is Right Canada aims to bring a fresh perspective to the long-running franchise, which has captivated audiences for over seven decades in the U.S.
Howie Mandel, who has enjoyed a 50-year career in entertainment, will lead the show, which features classic games like Plinko, Cliffhangers, Punch-a-Bunch, and the Big Wheel spin. The Canadian version promises to include a mix of these classic games with new twists tailored for a Canadian audience.
Ashley Callingbull, serving as the prize presenter, shared her enthusiasm, stating, “I get to speak and share a bit of myself. I even get to speak Cree on the show, so I feel more involved.” This personal touch aims to create a deeper connection between contestants and viewers.
In addition to the interactive format, the show will showcase all Canadian-made prizes, including cash, cars, and trips, with cash prizes reaching up to $70,000. “Not only are we sharing more stories about why the contestants want to win, how important it is to them, but also the prizes are much bigger than the U.S. version,” said Callingbull.
Howie Mandel further emphasized the show’s focus on storytelling, saying, “I always wanted to be a contestant, and now, with the opportunity to be a host, I said to them, ‘When we do this, I just want to talk to them a little bit more.’” This approach aims to enhance the viewer experience by highlighting the personal journeys of contestants.
The Price is Right Canada is not just a game show; it is a celebration of Canadian culture and community, promising to be more “amped up” and “people-friendly” than its American counterpart.
As anticipation builds for the premiere, fans of the original show and new viewers alike are eager to see how this adaptation unfolds. With Howie Mandel at the helm, the show is poised to make a significant impact in the realm of Canadian entertainment.
Details remain unconfirmed regarding any additional features or special guests that may appear in the inaugural season. However, the excitement surrounding the show continues to grow as the premiere date approaches.

