
Changing Expectations at Concordia University
Concordia University, established in 1974, has been on a journey to build its reputation and resources in the competitive landscape of higher education. Historically, the university has focused on expanding its graduate programs and increasing its endowments to support its diverse student body. However, the expectation of financial support for educational initiatives has often been a challenge, particularly for programs that require substantial investment, such as health sciences.
A Decisive Moment: The Bequest
Recently, a significant shift occurred when Michel Valois, the founder of Michel Valois Vision Marketing Ltd., made a $2 million bequest to strengthen the School of Health at Concordia University. This generous contribution marks a pivotal moment for the institution, as it not only enhances its financial standing but also signals a commitment to improving educational opportunities in health-related fields. Valois, who founded his marketing firm in 1997, has emphasized the importance of education, stating, “I don’t think money should be a limiting factor in somebody’s education.” His belief in giving back is further illustrated by his assertion, “Once you’ve made it, it’s important to reach back and pull somebody else up.”
Immediate Effects on the University
The impact of Valois’s bequest is expected to be profound. With these funds, Concordia University can enhance its curriculum, invest in state-of-the-art facilities, and provide scholarships for students pursuing health-related degrees. This financial boost will not only benefit current students but also attract prospective students who are looking for robust programs in health sciences. The School of Health can now expand its research capabilities and foster a more comprehensive educational environment.
Community Engagement: Spirituali-tea Events
In addition to financial support, Concordia University has been actively fostering community engagement through initiatives like the Spirituali-tea events, held nearly every Tuesday from 2 p.m. to 4 p.m. These gatherings aim to create a welcoming space for students to connect and form friendships. Reverend Jennifer Bourque, who is involved in organizing these events, describes Spirituali-tea as “a regular space, a recurrent space to connect and make friends.” This initiative highlights the university’s commitment to building a supportive community, which is essential for student well-being and success.
Research and Academic Contributions
Concordia University is also making strides in academic research, particularly through studies that address contemporary societal issues. A recent study conducted by Zeynep Arsel, a professor at the John Molson School of Business, and Aya Aboelenien from HEC Montréal, examined the relational fractures experienced by vegans in an omnivorous society. This research, published in the Journal of Consumer Research, reflects the university’s dedication to exploring diverse perspectives and contributing to meaningful discussions in society.
Expert Perspectives on the Shift
Experts in the field have noted the significance of Valois’s contribution and the ongoing community initiatives at Concordia University. The combination of financial support and community engagement is seen as a model for other institutions aiming to enhance their educational offerings. As Zeynep Arsel stated, “We wanted to look at these fractures from the vegan perspective,” emphasizing the importance of understanding different viewpoints in academic research.
Looking Ahead
As Concordia University continues to evolve, the recent developments signal a promising future for both the institution and its students. The $2 million bequest and the ongoing community initiatives represent a commitment to fostering an inclusive and supportive educational environment. With these changes, Concordia University is poised to strengthen its position in the academic landscape and provide valuable resources for its students.

