What Happened
The Tim Hortons Roll Up the Rim contest has officially returned on February 23, 2026, marking its 40th anniversary. This annual tradition allows customers to roll up the rim of their hot beverage cups to reveal various prizes. This year, over 30 million prizes are available, including vehicles, vacations, and gift cards.
Why It Matters
The contest, which runs until March 22, 2026, is a significant event for Tim Hortons and its customers. It not only celebrates four decades of the popular contest but also encourages customer engagement through both physical cups and the Tim Hortons app. The contest has evolved since its inception in 1986, when modest prizes like free coffee and Timbits were offered, to the more substantial rewards available today.
What’s Next
Customers can participate in the contest by purchasing select items, such as coffee, and rolling up the rim on their cups or playing digitally via the app. Any digital rolls must be redeemed by April 3, 2026. As the contest progresses, Tim Hortons aims to maintain customer interest and loyalty through this interactive experience.
